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Content Creation · January 22, 2022

How I Went From Less Than 1k Pinterest Viewers to 10k in a Month!

Starting at the end of May, I decided to completely transform my Pinterest account to better represent my blog and focus on self-created pins instead of saved pins from other creators. I started by cleaning up my boards and deleting old ideas before rebranding with efficient captions for an easy-to-navigate account.

When I started growing my Pinterest business account, I had around 1,000 monthly viewers.
Pinterest business account statistics view.
Soon after growing my Pinterest business account, I managed 12,000 monthly viewers.

When I began, I had less than a thousand monthly viewers and wasn’t focusing much time or energy on bettering that statistic. That is until I saw another blogger in my Instagram circle get over 200k monthly viewers! I immediately realized there was tons of potential on Pinterest to reach a larger audience and get my blog content out there.


This is only the first of many posts about how to organize your Pinterest Business account and maximize the efficiency of your pins. Since the initial reorganization of my account, I have sustained 25-30k monthly viewers and I have set the goal of 35k by the end of February!

Clearing Out Old Boards

I started my account revamp by turning my boards ‘hidden’ and doing a detox of any and all pins that are not my own content. While some viral account owners will advise against only pinning your own content, it’s my personal preference so that my Pinterest is a true reflection of my blog.


Doing this also makes it easier to read my analytics because all of my pins are my own, so I don’t have to worry about factoring in views on pins from other accounts. I’ve been able to closely watch my statistics and see what does and does not work. This means less guesswork on my part and a better understanding of the numbers Pinterest is throwing at me on the analytics page.

Rewriting Captions and Titles

The posts that I decided to keep on my page were some of my oldest (all the way from 2018 woohoo!) that I figured I’d leave up because I didn’t want to search through my flash drives for the digital content. I had to change the links on many of these posts because they had my original website link from before buying my domain, so this was a good refresher.


Once I had a clean slate I could start posting whatever I wanted, which was really exciting after not knowing what to post for so long. I started simply with graphics that pertained to previous blog posts. Not only will these drive traffic to my site with each pin click, but they also give new Pinterest viewers a better idea of the content I provide. Once I had some of these out of the way, I could shift focus to ‘life aesthetic’ posts and repost my old Instagram content without worrying about being lost in people’s feeds.

The way I format my titles is simple. For example:


Catchy Title | The Untamed Optimist | Summer Recipes


First, what is the pin about? I am sure to use SEO-friendly terms before adding a spacer and my blog title. Then if I’d like to, I add another spacer and the name of the folder it will go into. I don’t do the third title section for all posts, however, because I often save the same post to many boards.


You may be asking yourself what SEO-friendly means, and it’s simple yet easy to overthink. SEO-friendly terms are “Google-friendly” in a sense, as they are concise and easy for their web databases to analyze for users trying to find content. For creators, this means using lowercase captions, common search terms, and shortened URLs used in backlinks.

Formatting captions doesn’t have to be difficult either!


Formatting captions is the best way to use SEO-friendly search terms that will boost your pin to the top of the page. I personally enjoy using a part of my caption for related terms, but it’s also important to give context to what the pin is about first.
It is also helpful for your viewers to know whether it is your photo or if you are using a stock image. I indicate this last.

Organizing for Clarity

When you begin to clear out old boards and focus on creating new content to share, it’s time to organize your existing pins. I grouped mine by recipes, wellness, fashion, travel, etc. as these are already topics that can be found on my blog.
Some content can even be posted to multiple boards. I post recipes to my blog and often share photos of my meals on Instagram, giving me plenty of content to sort through. My Food board is the hub for all of this content while it also gets saved to either my Meal Prep or Recipes From the Blog boards. The content from social media posts can also be saved to my The Untamed Optimist on Instagram board.

Idea pins can present the opportunity for lots of new impressions, so don’t forget to save them to your boards while organizing!

Growth Rate

Pinterest offers a great interface for business owners looking to track their growth rate, interactions, and impressions. It updates regularly and can even anticipate views ‘tomorrow’ in the time zones ahead of you. I have noticed that the app tends to update quicker than the desktop analytics page, but both provide a good idea of how your account is doing.
Growth on this platform tends to be slow and steady, though with a couple of saves your pins could start gaining popularity in no time! I paid the most attention to my impressions and saves, as well as outbound clicks as these are all linked back to my other content. Be careful not to become too consumed in watching your analytics!

You may find that one day your pin seems to go viral, but by the next, it will have gone back to the average view count. This is common and can lead to inconsistencies from day to day, however, you can zoom out to view the overall trends by selecting a longer period of time.

If you’re looking for more Pinterest creator advice, then you’re in luck! This is only the first of many posts to come that will include advice and shared experience since I have revamped my business account.


I started in May 2021 with less than a thousand monthly viewers and quickly climbed to 10,000 then 25,000. I currently maintain between 25-30,000 viewers on my account, even after a period of time without posting.


The next post to come will include details on how to maintain 10-15,000 viewers by managing daily posting and setting yourself up for success on days you do not have time to create or post new content

Posted By: byshannonamos@gmail.com · In: Content Creation

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sometimes all you can do is take in one moment as sometimes  all you can do is take in one moment as it turns to another…

Take a moment with #theuntamedoptimist to watch the sunrise ✨
Idk about you but it’s oat season in my opinion Idk about you but it’s oat season in my opinion 🍂 
I’ll never get tired of this delicious pairing of banana and spice cookies 🤩 Remember to mash half of the banana into the oats to sweeten things up, and add some white chocolate chips to tie it all together!
Hey! Have you checked out the blog recently?! 👀 Hey! Have you checked out the blog recently?! 👀

You can find a few of my favorite fall posts on the home page, and there have been many new posts in recent weeks. I’ve got a few new recipes up my sleeve, so get ready 😎 but until then, get caught up on what you missed with #theuntamedoptimist
Who remembers these journals? They were the very f Who remembers these journals? They were the very first product I ever made with my TUO photography on it and I still have a couple leftover 💕 I of course kept one for myself and have since filled it almost halfway full of journal entries straight from the heart

What would you use this journal for?
Alright y’all, who’s ready for my Italian herb Alright y’all, who’s ready for my Italian herb cracker recipe?! 🙋🏻‍♀️ I made these for our trip to Deep Creek as we always stop by @fireflymarketdeepcreek and they made the perfect base for all the different flavors we got 🤤

I’m in the final stages of getting this posted, so keep an eye out!
I’ve been considering an update to last year’s I’ve been considering an update to last year’s post on fall earring inspiration… these definitely need to make it on there!
There’s always something to admire in the space There’s always something to admire in the space around us. This little guy was happy buzzing around (quite loudly) while I washed my car and I couldn’t help but watch him for a while. If you’re lucky, you can catch them leaping from one flower to the next, letting their wings dance around in the wind rather than putting them to work.
In case you didn’t know, the Untamed Optimist is In case you didn’t know, the Untamed Optimist is 7 years old as of August 2023 and I couldn’t be more proud of where it’s come in all these years. I know it’s been pushed to the back burner recently as my other business has picked up, but I can’t wait to make more TUO content for you in the coming weeks ☺️ thank you for sticking with me all this time, and get ready for new posts by #theuntamedoptimist coming soon!

I’m definitely sharing my Italian herb cracker recipe with you cause it was just too damn good not to, and I’ve got a few new ideas brewing for my local readers 😉 you’ll have to stay tuned for that one though!
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